Privacy Policy.
Effective May 21, 2025
At EMVEE by Marcella Valdes, your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal and health-related information — both online and in our Coral Gables medspa. We are committed to maintaining compliance with applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).
Information we collect.
We may collect the following types of information:
- Name, address, phone number, email address
- Date of birth, gender, emergency contact
- Billing and payment details
- Medical history, current conditions, allergies, medications
- Treatment details and progress notes
- Photographs (before/after) with written consent
- IP address, browser type, device information
- Pages visited, time spent on site, referral links
- Contact forms, newsletter sign-ups, and online bookings
How we use your information.
We use your information to:
- Provide and manage treatments and services
- Schedule and confirm appointments
- Process payments and manage billing
- Send reminders, updates, and promotional content (with your consent)
- Improve our website and user experience
- Comply with legal and regulatory obligations
HIPAA compliance.
We follow all HIPAA guidelines to ensure the confidentiality and security of your Protected Health Information (PHI). Your medical records are stored securely and only accessible by authorized personnel. We will not disclose your PHI without your written consent unless required by law or for treatment, payment, or healthcare operations.
Data security.
We implement appropriate technical and administrative safeguards to protect your personal and medical information, including:
- Secure server hosting and SSL encryption for website forms
- Password-protected systems for accessing PHI
- Staff training on privacy practices and HIPAA compliance
Third-party services.
We may use trusted third-party providers — including EMR platforms, email marketing services, and payment processors — who help us deliver our services. These vendors are carefully selected and required to meet privacy and security standards.
Cookies & website tracking.
Our website may use cookies to enhance your browsing experience and collect analytical data. You can disable cookies through your browser settings, though some features may be affected.
Your rights.
You have the right to:
- Request access to your personal or health information
- Correct or update your information
- Withdraw consent to marketing communications
- Request deletion of your non-medical data (subject to legal requirements)
Children's privacy.
Our services are intended for adults. We do not knowingly collect personal information from individuals under 18 without parental or legal guardian consent.
Policy updates.
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Continued use of our services implies acceptance of these changes.
EMVEE by Marcella Valdes.
2 Aragon Avenue, Suite 21
Coral Gables, FL 33134